Case Study

A new Blueprint for design


Progressive Content helped to relaunch the design and architecture bible Blueprint

The Challenge

Launched in 1983 by Peter Murray and Deyan Sudjic (with financial backing from major figures in the UK design world including Terence Conran and Richard Rogers) Blueprint is one of the world's best-loved architecture and design magazines. Progressive Content was asked to help re-launch Blueprint as a bimonthly to mark its 30th anniversary, with a bold new redesign and double the editorial content.

Our Solution

The new-look magazine was overseen by art director Wes Mitchell, working with Progressive Content's Ewan Buck and Ian Hart. In its new incarnation, Blueprint maintains its unique identity. The new masthead font, Reduct, designed by Dylan Kendle of the design collective Tomato, is a twist on the classic stencil font of Blueprint's original. Progressive Content added an issue number to highlight the title's longevity. Taking the masthead across the width of the cover was a nod to the original design.

Devices used to raise the publication include an increase in paper stock and the use of matt and silk stock to differentiate sections. Two fonts, Gotham and Publico, are used in varying weights and hierarchies, allowing a change of pace and feel.

To help navigate the extra content –200 pages of editorial in each issue – the team introduced bold section dividers doubling as contents pages.


Designer Wes Mitchell said the new magazine was "a fantastic showcase of the evolution of Blueprint". Johnny Tucker, who took over as editor in 2011 said, "Blueprint has always been an opinionated magazine that invites its readers to engage with it. Now, at about 280 pages every other month, it also demands some quality time from readers."

"It's a fantastic showcase of the evolution of Blueprint"

Wes Mitchell, Blueprint art director