Case Study

Fine words and pictures on fine wine

World of Fine Wine

The design team at Progressive Content was asked to re-imagine the established wine magazine, World of Fine Wine. This led to a major design refresh for the title in time for its 10th anniversary issue.

The Challenge

Named Louis Roederer International Wine Publication of the Year three years running (2010, 2011 and 2012), The World of Fine Wine is an award-winning magazine, website and app speaking to an international readership of discerning individuals who each share a passion for wine.

Progressive Content was briefed to refresh and revitalise the magazine. With 10 years' heritage and a committed and vocal subscription base, the task was always going to be challenging.

Our Solution

The Progressive Content design team, led by Ian Hart, set about refining the grids, typography and navigation. Working closely with editor Neil Beckett, a beautiful recut of Didot was sourced and over 200 pages were crafted by the whole team.


The 10-year anniversary issue is the first of a series of incremental improvements that greatly improve the reading experience.