Progressive Content – a new name and a new approach for PCP

Progressive Customer Publishing has unveiled a new identity. From January 2016, the London-based company will be known as Progressive Content.

2015 was an incredibly successful year for the business, with rapid growth in both its full-service agency work and its online content marketing platform, Content Cloud®. The company has won and worked with many new clients over the last 12 months, including RBS, REED, Sage, Electrolux, Nuffield Health, KPMG and the English Premier League. A total of 26 new staff joined the team.

Dan Davey, managing director of Progressive Content, explains: “We have changed a lot in the five years since we started. Launching Content Cloud®, our own proprietary content marketing platform in 2014, transformed the business. We are now uniquely placed to offer a hybrid solution, marrying the strengths of the traditional agency model with the digital Content Cloud® solution. This combination of the most powerful elements of content and technology makes Progressive Content the world’s leading ConTech provider. But it is also why our clients can be confident that we always deliver the right content at the right time through the right channel to bring them a genuine competitive advantage.

“We are growing at an incredibly fast pace, due to the high-quality, unique and effective content solutions we deliver. Be it our Content Cloud® platform, our Content Publishing services or our Content Desk news and insight site, all lines of our business deliver forward-thinking, quality content for audiences to engage with. This new identity therefore reflects the broader range of services we now offer.”

Launched in 2010 as a traditional contract-publishing agency, the company now employs over 70 staff. Its agency services include consultancy, content strategy and creation, magazine publishing, website and app development, video production, advertising sales and research and insight. The Content Cloud® content marketing platform allows clients to access a network of over 1,000 specialist, vetted content creators, with powerful tools to assist idea generation, workflow management, content optimisation and analytics.

 Davey adds: “Everyone across the agency collaborated on the new identity. It’s been a team effort and that reflects our values. We are all pleased to have a brand that captures the essence of Progressive Content as a creative, quality-orientated, results-driven content specialist that is also a great place to work.”