Case Study

Giving a title a sporting chance


Progressive Content was asked to re-invigorate Sportcal Insight, a bi-monthly sports business magazine circulated to a global audience of leading sports administrators.

The Challenge

Sportcal is a sports industry news and research specialist with offices in London and Lausanne. It has been at the forefront of the business of sport for over 22 years. In 2014 Progressive Content was asked to partner with Sportcal and to re-launch its Sportcal Insight magazine as a bi-monthly print and digital offering.

Our Solution

Progressive Content handles creative and production and supports Sportcal's in-house team of expert editors, journalists and researchers. The magazine is packed full of the best analysis, the sharpest opinion and the most compelling and in-depth features. It is distributed to the key decision makers and influencers from the world of sports governance, broadcasting, sponsorship and events.

The first edition was distributed at the prestigious SportAccord convention in Belek/Antalya, Turkey. The event took place on 6-11 April 2014 and attracted over 2,500 leading representatives from international sport.


The magazine has had a positive impact on the sports intelligence industry. Sportcal Insight has enhanced Sportcal's reputation as an industry leader and allowed it to better communicate with existing subscribers and the wider community.

Sportcal in numbers


The proportion of readers rating Sportcal Insight better than other magazines in the sector


The proportion of readers who think it is a useful source of data on global sports markets

31 minutes

The average time spent reading an issue of Sportcal Insight

"We were impressed with the authority, integrity and insight the team displayed and we were delighted to partner with them to produce this fantastic piece of work"

Craig Edmondson, marketing director, English Premier League