Case Study

Sail away with this luxury yachting magazine

Yachting Partners International (YPI)

Progressive Content delivers an annual luxury magazine for yachting firm YPI alongside an aspirational app.

The Challenge

Yachting Partners International (YPI) is a leading global superyacht brokerage and management firm. Its clients include some of the wealthiest and highest-achieving individuals and families in the world, as well as some of the most discerning. In 2011, Progressive was invited to become a strategic content marketing partner.

YPI wanted Progressive to develop a content marketing strategy that increased awareness of YPI and boosted engagement with the brand. Any solution had to be in-line with the highly sophisticated and discerning taste of the UHNW target audience.

Our Solution

Progressive delivered a multi-platform suite of communications underpinned by UHNW intelligence from the wider Progressive Media Group.

This includes 360°, a luxury lifestyle customer magazine, supported by luxury brand sponsors. Distributed globally to the wealthiest individuals, its content combines superyacht market news and trends with features on wealth management, luxury travel and once-in-a-lifetime experiences.

The agency also developed YPI Selection, a high-end app, which is a celebration of the best superyachts YPI represents for charter and sale. Content reflects the impeccably high qualities of the yachts YPI sells, brokers and manages. It has exclusive designer and shipyard interviews, yacht management features and charter destination guides and itineraries. YPI Selection offers existing customers and those new to YPI a wonderful snapshot into the luxurious world of superyachts.

Results

Mark Duncan, head of marketing at YPI, says: "Progressive more than delivered on what we wanted and we are very happy to have the agency as our content marketing partner."

"Progressive more than delivered on what we wanted and we are very happy to have the agency as our content marketing partner"

Mark Duncan, head of marketing at YPI